Friday, February 4, 2011
A Global Culture
Mazzarella’s interest in mediation is to argue that “culture is an effect of social processes of mediation” (Mazzarella, 2004:360) and that mediation is a “dynamic principle at the root of all social life” (Mazzarella, 2004:360). With increasing globalization, I believe the process of mediation is responsible for bringing geographically separated places much closer together. As globalization – the diffusion of ideas, product and peoples – continually escalades, I believe that the myriad of mediation process are responsible for bringing our globalized world into not only closer connections but also making cultural barriers less rigid. Therefore, an example of the impact of globalization on the process of mediation is the blending of cultures and closer connections between culture and cultural practices in many places worldwide. As defined by William Mazzarella ‘mediation’ is the process by which a given social dispensation produces itself in and through a particular set of media (Mazzarella, 2004) and the notion of rising interest in globalization is associated with “the production of locality” inclusive a myriad of culturally reflective aspects. I believe that through the process of mediation varied forms of mediation including the television, commercial advertisements for the variance of different products, foods and services, film, the plethora of foreign films, the news, the internet etc, each uniquely serve an important function in contributing to the blending of cultures, and thus creating increased awareness, knowledge and closer connections between the myriad of varied cultures and cultural practices throughout the world. For example, mainstream film, foreign film and independent film each similarly provide a medium through with the introduction and awareness to a certain culture, cultural practice or belief is presented thus providing an outlet that allows people around the world to gain awareness of this culture, which then perhaps influences their own culture. Further, through globalization, the blending of cultures occurs and as a result I feel as if many cultures evolve from a ‘local culture’ to a more so ‘global culture’ with the increased and proliferated awareness and influence of the culture worldwide. Also as an effect of globalization people from all over the world diffuse worldwide to fulfill certain motivations and thus bring with them their own cultural awareness, which then also gets proliferated. Therefore, with a diffusion of people, ideas and products – motivated by globalization – mediation is influenced as a myriad of not only film but also other media forms such as advertisements, news, theatre etc are reflective of the influences of the varied cultures settled in a certain place. For example, advertisements for food, products and services advertise a myriad of different cultural products and services reflecting the presence and diffusion of people representing different cultures worldwide; thus showing how the impact of globalization on mediation has contributed to a blending of cultures worldwide.
1. Mazzarella, William
2004 Culture, Globalization, Mediation. Annual Review of Anthropology